Free U.S. shipping over $75 · details 3% of every order to Florida reef restoration · how Coordinated head to fin · Plastic-free packaging
The Lookbook

Postcards from the coast.

A visual diary — the colors, the creatures, the small moments that end up in every Florida Mermaid piece.

Keys Paradise turquoise snorkel set in the Florida Keys Keys Paradise Florida seagrass Seagrass meadow Hibiscus flower Hibiscus bloom Pink coral reef Coral bloom Sage mask + snorkel in spring water Manatee Dream Conch shell Conch shore Pink wetsuit, Coral Bloom Coral Bloom Turquoise fins with shell art Shell fins Manatee Dream sage fins Spring fins